Inside the SirDavis Cowboy Carter Party: Tina Knowles Serves Drinks, Beyoncé’s Tour Energy Hits NYC

With the Cowboy Carter tour officially underway, Beyoncé opened in New Jersey last night and it’s only right that her whisky brand SirDavis kicked off in equally grand fashion.

Hosted in New York, the SirDavis Cowboy Carter Kickoff Party brought out dancers, creatives and industry insiders for a night that felt like a glam, whisky-soaked fever dream in the best way. Think: Cowboy hats, fringe and full-out choreography. The kind of energy you can’t fake and definitely can’t replicate.

Tina Knowles made a surprise appearance, stepping behind the bar to pour drinks like a woman who knows how to command a room and raise a global icon. It was a moment equal parts elegance, legacy and excitement. She greeted guests, posed for photos and reminded everyone why the Knowles name holds weight far beyond the stage.

SirDavis flowed all night, served straight and as the “Honey Bee” a dangerously easy to drink cocktail that felt tailor-made for a rooftop summer and a night at a Beyonce concert. (Yes, we got the recipe for you, keep scrolling!)

And if you weren’t in the room, we’ve got the next best thing: a full photo gallery that captures the incredible dancers, the lights at their peak and Tina pouring drinks behind the bar. You’ll feel the music and the energy radiating through the screen.

This wasn’t just a brand event, it was a tone setter. Cowboy Carter isn’t just a tour, it’s a cultural chapter. SirDavis is now part of the story.

Photos by Christos Katsiaouni. 

And before you head to the Cowboy Carter concert, here’s the recipe to the SirDavis Cocktail “Honey Bee” to get you right in the mood. It simple, effective and absolutely delicious!

Honey Bee

• SirDavis American Whisky

• Lemon Juice

• Honey syrup

SirDavis is available to purchase HERE!